Podcast on Pricing Strategy and why you should have one

In this podcast on pricing strategy, we are going to explore five eye-opening reasons why your business will thank you if you give pricing strategy the attention it deserves. Five reasons that will make you want to get your pricing strategy right.

Pricing is one of the classic “4 Ps” of marketing (product, price, place, promotion) and whilst we love pouring over the other 3, pricing often gets left out or left until last, almost as an afterthought.

There are at least 7 different pricing strategies to choose from and which one, or combination of them you choose will have an impact on every other element of your business.

So why is it so important to get it right? Surely a best guess will do? What difference can a clear pricing strategy really make?

In this podcast we let you discover why a pricing strategy will make a difference to your business and your profitability.

Listen to tips shared by Anna Taylor who has over 15 years pricing experience working in commercial finance with sales and marketing. Anna has worked at top tier companies such as Cadbury’s, SAB Miller, Asahi and Unilever and she now uses her skills for the benefit of a wider range of companies, just like yours.

Make sure you give yourself a better change of being successful.