Podcast on How to Price a Product for Retail

How to price a product for retail? First you need to put yourself in the retailer’s shoes. What do retailers’ want? Retailers operate in a tough environment, yet they hold the keys to your consumers and the way to get your product to more people.

Getting your retail pricing right is therefore essential to get that listing. But before you dive into the numbers for your pricing strategy, you need to discover what your retailers want so your pricing can answer what they really need.

In this podcast we let you discover 5 areas that retailers want from you and your pricing.

Listen to tips shared by Anna Taylor who has over 15 years pricing experience working in commercial finance with sales and marketing. Anna has worked at top tier companies such as Cadbury’s, SAB Miller, Asahi and Unilever and she now uses her skills for the benefit of a wider range of companies, just like yours.

Make sure you give yourself the best chance of getting your pricing right to gain that listing.