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Product Pricing for Profit

Talk your buyer’s language with confidence and get your product to more people

Product Pricing for Profit

Talk your buyer’s language with confidence and get your product to more people

Learn simple tricks to calculate margins with ease

Understand what is important to your buyer

Build a clear growth strategy for retail channels best suited to your business

Gain confidence to negotiate that win-win deal

Step change your chances of getting your product listed

IS THIS COURSE FOR YOU?

Are you looking to grow the distribution of your product? Would you like to be confident in pricing discussions? Want to make sure your pricing results in profit? 

Specifically created for those who want to sell more products to more people, taking our course will turn the dread of going through those pricing discussion into an exciting opportunity to showcase your product and the value it delivers.

Pricing is not easy. It is often described as an ‘enigma’, a ‘dark art’. It can make us panic and shy away from doing it or to pick a number and hope for the best. It does not have to be this way.

Nobody is born knowing how to price products well, we all have to learn. Believe me, it is far better to learn from other people’s experience and mistakes than from your own.

How does it work?

7+ hours of learning

30 downloads

37 videos

7 quizzes

6 modules & 47 units

10 exercises

Our course is designed to give you a systematic and thorough approach to understanding the different channels, and how to price to benefit both you and your buyers. You will learn how to calculate and understand the margins that matter to you and your buyers and how to price to reflect the true value of your product.

You will be able to price with confidence to help you get the listing that you want and your product deserves.

Tried and tested method created by our pricing expert with over 15 years experience in top businesses

Over 7 hours of content, using videos and downloads, in a bite-sized format with lots of exercises to make this course specifically useful for you

Access to learning resources you can use time and time again

Pricing experts via phone and email to gain even more confidence

Access to our Pricing Learning Hub with lots of additional videos, podcasts and articles

Here's what you'll learn Course syllabus

Meet the expert

Created by an experienced pricing expert

Anna Taylor

Anna Taylor

For over 15 years I had the great pleasure of working for companies that I have truly admired such as Cadbury’s, SAB Miller, Asahi and Unilever.

Working in Finance alongside Sales and Marketing teams throughout that time I learnt from the best and developed new methods and strategies for pricing, promotion and revenue management. From training sales forces and marketing teams in margin and pricing to co-designing and calculating the impact of an entirely new price pack architecture and everything in between.

I have seen first-hand the importance of getting pricing right, of designing a pricing architecture and more importantly, sticking to it. I understand how to get win-win pricing between you and your retailers and how to evaluate promotions to understand what really works and is worth spending money on.

Pricing is such a crucial element in every business, and I am passionate about sharing my knowledge and seeing more people benefit from this area that is so rarely taught and properly explained.

Some of the companies I have worked and priced for:

Where has Anna worked

What does it cost?

Product Pricing Course
£300 +VAT


  • Course access for one year 
  • Pricing resources: 30+ resources including worksheets, templates, tools, guides, articles, posters and checklists, which can be used time and time again
  • Free access to our experts: questions answered via email or phone (£199 value)


Course plus Power Hour
£460 +VAT


  • Course access for one year 
  • Pricing resources: 30+ resources including worksheets, templates, tools, guides, articles, posters and checklists, which can be used time and time again
  • Free access to our experts: questions answered via email or phone (£199 value)
  • Exclusive element: one hour’s bespoke coaching with Anna Taylor, pricing expert, via video call.
60D Guarantee

60 Day money-back guarantee

Try our course with zero risk. If in 60 days you are not happy, just email us at support@enhance.training and we will give you your money back. No questions asked.

60 days gives you plenty of time to do the entire course. So sign up today with no risk to you.

 

Starting Enhance.training was our way of passing on the knowledge and skills that had made such a different to our working lives in a wide range of businesses, quite a few of which are regarded being at or near the top of their field.

These skills helped us progress our careers, made work more enjoyable and fun, overcame challenges, allows us to better help our colleagues, and contributed to making the businesses in which we work be even more successful.

We would love you to get as much from learning and improving these skills as we did.

Our courses are practical, packed with exercises and examples to make learning relevant to you

The knowledge and skills we share have been tried and tested in FTSE to SME companies

CPD accredited – meeting CPD’s quality and learning standards

Great value and you can learn at any time and from anywhere

Try risk free with our 60-day money back guarantee

Improve your performance

If you don’t want to commit to signing up to our course, why not try our Learning Hub. Join today to get exclusive access to a range of tools, articles, podcasts and videos by experts with 15+ years in top FMCGs.

Sign up today for only £1